Melding of Classic with Contemporary


In this new collection, the House of Ara merges classic aspects with contemporary flair to provide the finest of both worlds. A firm believer in drawing inspiration from India's traditional routes, we’re taking it across the globe by infusing modern art to it.


When it comes to conception, sustainability is what drives both nature and art. Leheria, is a traditional form of tie dye used in Rajasthan, India, to produce vividly coloured fabric with unusual patterns. 

The colours used for printing are all organically extracted from nature’s vast palette of colours- Red from dried dhavdi flowers, blue from indigo, yellow from Turmeric, and black from iron shavings, millet flour, and molasses with the addition of ground tamarind seeds to thicken the dye. The printing is completed with the uses of traditional wooden blocks, a practice passed down from generation to generation.


Ajrakh is part of the artistic legacy of the Indus Civilization. It is an intricate and complex handcrafted, block-printing technique that has been admired across time.

Cupro is a by-product of cotton fibre and is hence, considered a recycled textile material.
Manufactured with 100% plant-based materials, Cupro is completely biodegradable. What’s unique is that it touches like silk and yet is comfortable like cotton- a combination one can’t resist.


Cupro is a ‘regenerated cellulose’ fabric made from cotton waste. It uses tiny silky, cotton fibres, known as a linter, that stick out of the cottonseed but is too small to spin.